ELISA D'ALESSANDRO

Hi there, I'm Elisa! I'm an independent web designer from Buffalo, New York. My specialties include web design, UX/UI and illustration.

Born in the Capital Region of New York, I gained a passion for horses and illustration, using whatever time possible to paint, draw, and create. In college, I was able to use that passion to get a degree in visual communications that quickly grew from testing out the waters of advertising to curiosity about designing for the web.

That curiosity has grown tremendously over the years. I love a challenge and working for your customers by collaborating with you - creating meaningful interactions that add real value and giving a voice (and a face) to your brand.

I could tell you a lot more about myself, but I'd rather mention that I'm available for freelance work. You can contact me here!

Currently

TRYING

Lettering

PINING

Doctor Who

READING

Harry Potter

LOVING

Frozen

CRAFTING

Illustration

Corgin'

Merlin

User Experience Designer
September 2012 - Present

Design features and guide product direction for each of Campus Labs' products to create delightful experiences that focus on the user. Perform user testing, design work flows, and create rapid prototypes during product development, coordinate with software developers and product owners in a highly agile environment. Ensure consistency across all products while focusing on usability and accessibility.

Lead redesign of Campus Labs' largest product, CollegiateLink. Work with 10+ years of code and over 6 million users by utilizing Google Analytics, student interviews and observations, work flows, and wireframes to revamp the product into a responsive site.

Senior Web Designer
April 2011 - September 2012

Work with clients to design concepts to finalized projects, ranging from web design, advertising, custom e-mail newsletters, print materials, branding and UI design. Prepare and lead formal design presentations to clients.

Work closely with designers, developers, and creative director to define opportunities for other employees. Drive projects forward by creating visually appealing brands for a variety of clients across a variety of media.

Art Director
August 2010 - April 2011

Create concepts and original artwork for clients. Work closely with all departments to translate client requirements into finished projects. Ensure that all concepts and designs are created according to design standards for clients to create quality products, on time and within budget. Develop sketches, mock-ups, and final artwork for each project.

2006 - 2010
BACHELOR OF FINE ARTS IN VISUAL COMMUNICATIONS
Graduated Magna Cum Laude in May, 2010 with a cumulative GPA 3.73 / 4.00
  • Cazenovia College Art and Design Division Award Recipient
  • Cazenovia College Visual Communications Department Award Recipient

AWARDS AND HONORS

  • 2013 Albany ADDY Awards - Gold - Flat/Outdoor Board; 2012 Altamont Fair Campaign
  • 2013 Albany ADDY Awards - Silver - Digital Advertising Services; Rehabilitation Support Services Website
  • 2013 Albany ADDY Awards - Gold - Banners, Rich Media/Advertising & Promotion; Catseye Pest Control Digital Ad Campaign
Line25: Huge Showcase of Detailed Interface Design Elements